Taste The Rainbow

At first glance, I did not think that the Skittles website was an official site for the brand. But then I realized that Wrigley has come up with a genius way to market Skittles. The random quotes, stories and seemingly unrelated things should appeal to the sort of people who eat Skittles; at least the younger “hip” ones.

The navigation itself is rather simple. I’m not a huge fan of sites with a lot of downward scrolling required, but it actually works in this case. I can see people going to the Skittles site and just randomly reading the posts: perhaps with a bag of Skittles and a pearl tea sitting on the side table next to a comfy chair. Perhaps some Adele on the headphone? Or maybe that’s because that’s what I’m listening to right now…

See it for yourself at Skittles.com.

About admin

Hi, my name is Mike and I'm addicted to endurance sports. It's the good sort of addiction. You know, the kind that gives you: killer calves, a resting heart rate in the upper 40s, and the ability to eat whatever you want without gaining weight (at least during peak training!).
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